How will sponsoring a car help my brand?

By having your brand on a car in the ARCA Menards Series you put yourself in front of the audience watching on TV, at the track, and online. All 20 ARCA Menards Series races are broadcast on FOX Sports. The races on FS1 average 331,000 viewers per race.

Unlike traditional advertising your exposure isn’t limited to just one placement. Your brand is on the race broadcast, replays, highlights, even in photos fans take at the track. Your brand is repeatedly shown to viewers leading to much higher brand recall compared to traditional advertising.

Compared with sponsorships in other sports, motorsports drives a much greater sponsor loyalty effect. Fans directly associate your brand with the racing they are there to see.

Surveys show up to 80–90% of race fans will buy from brands that support their favorite driver or series.

Your brand is displayed on the focal point of the content, as opposed to other traditional media such as TV commercials where your ad is an interruption, or billboards which are in the background.

You can use content generated from your partnership with us on your website in your advertising and for whatever you want, for as long as you want.

Traditional or digital/social advertising may have a wider reach, but fan recall and results from motorsports sponsorship greatly out-performs the aforementioned means dollar for dollar

What are the viewership demographics for the TV broadcasts?

The demographics are as follows

62% Men

2 of 3 Homeowners

41% Southeast US Residents

$80,500 Avg.Income

2 of 5 Age 18-44

3 of 5 Post HS Education

What about media from race day VIP experiences Etc.

We will do our absolute best to coordinate anything additional you might desire in regards to your partnership with us. If it incurs additional cost for us we will charge no more than what it costs us to accomplish.

How much?

All costs depend on our costs to participate in the race/event you are interested in partnering with us in. For reference purposes, to be our title sponsor for our least expensive race this year (Toledo Speedway) would cost $55,000. Being the title sponsor not only has you as the main sponsor on the car but will have you listed as the sponsor on things such as the entry list and results that are published at arcaracing.com

Being our title sponsor is not the only option, smaller presence on the car, brand placement or anything else is all by negotiation.